Practice Management

Bundle Aesthetic Tech for Increased Profits

Bundle your tech to increase profit for your aesthetic business.

Summary: At the A+MD Symposia 2016 Doctor Edward Zimmerman  gave an engaging lecture on how bundling technologies can lead to increased profit for your aesthetic business. This article presents a high level overview of  Dr. Zimmerman’s presentation.

Doctors can create successful aesthetic practices through a two pronged approach: Patient outcomes and efficiencies in delivery. Las Vegas Laser and Lipo, owned and operated by Doctor Zimmerman, is an “8000 square feet, nationally accredited, office space-surgical facility, which has one physician: myself.”  He can generate a profit from a practice like this because of a finely tuned plan. By bundling techniques, compartmentalized processes can be more efficient, and cost effective for the aesthetic health of your patients. In doing that, you get better outcomes, you save money, and ultimately increase your profit.

“We need to exceed expectations” says Dr. Zimmerman, “and you do that as you bundle techniques and technologies together, while thinking outside the box.  Hell, throw the box away! We deliver happiness by getting ‘wow’ reactions from our patients.”

Increased Profit Starts with Patient Satisfaction

The first place to start is an understanding of the patients’ desires. Great technology cannot compensate for lack of understanding and communication with the patient. Having these technologies bundled, combined with passion to understand your patients give the best results. Dr Zimmerman simplifies this equation: color, texture, tone, tightness, and volume are the foundation of healthy and attractive appearance for patients.

“We need to exceed expectations” says Dr. Zimmerman, “and you do that as you bundle techniques and technologies together, while thinking outside the box.  Hell, throw the box away! We deliver happiness by getting ‘wow’ reactions from our patients.”

Efficiencies in delivery aren’t made simply through the right equipment. Bundling them in such a way that allow for more treatments in one session is essential. While there are countless combinations, Doctor Zimmerman likes: “treating pigment and vascular elisions first, and then work on resurfacing the skin in conjunction with PRP treatments”

The first place to start is an understanding of the patients’ desires. Great technology cannot compensate for lack of understanding and communication with the patient.

The object of all the latest techniques and new medical equipment is to create greater human happiness. Increasing the well being of individuals through aesthetic processes is not simple about vanity. Looking good, feeling good, being healthy, all intersect on a Venn diagram of health. And what Dr. Zimmerman does is a large circle in that diagram.

You can go more in depth with effective treatment combinations and patient outcomes. Register for A+MD 2017 to hear more from Dr. Zimmerman and others like him.

Learn more about this and other need-to-know topics at the A+MD Symposia in Coeur d’Alene, ID.  Don’t miss this intimate, one-of-a-kind opportunity at one the of the great resorts of the Northwest.  Click here to learn more.

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